Redesign of MarketWatch’s navigation system to improve usability, content discoverability, and user engagement through data-driven information architecture, inclusive design practices, and iterative testing across seven rounds.

Redesign of the Wall Street Journal’s College Rankings experience and development of a reusable data table component for the Dow Jones Unified Design System. This user-focused solution improved readability and performance, helping the experience surpass its annual subscription goal within 10 days of launch.

Design of a new stock screener tool for Barron’s subscribers, helping traders and investors filter and evaluate stocks using canned and custom search criteria.

Creation of WSJ Personas utilizing UX Methodologies to drive NextGen website redesign

Defined a unified mobile experience strategy for Vanguard’s managed services by aligning siloed teams around key client needs, shared KPIs, and a value-based delivery approach.

Redesign of Vanguard’s mobile app to deliver a modern, intuitive investing experience tailored to the needs of emerging generations while still supporting legacy clients.

Establishing UX/JIRA workflows, processes, systems of record, standardization of project requirements, deliverables, and UX best practices across Vanugard CXD departments, Families, & Labs.

Initiative to create an intuitive tax experience that empowers clients to confidently file their taxes and maximize their investment success.

Current state analysis to identify opportunities, target audiences, process gaps, establish/evangelize UX methodologies within MSC, and development of the FY19-20 UX roadmap. To ensure understanding and alignment across stakeholders, I approached this project utilizing a wide range of methodologies.

Standardizing banners across mscdirect.com into reusable components increasing engagement/click-through, and supporting a consistent, responsive, and accessible user experience.

Creating a consistent, standardized, responsive, and accessible user experience across MSCDirect.com utilizing & expanding upon semantic-ui with IT partnerships

Project to help a top 5 bank answer: How can we reduce perceived wait time for Platform services and positively impact the Overall Satisfaction Scores to optimize the financial center experience?

You are Not the User - Learning the Hard Way

Large scale internal financial application redesign to decrease end-of-month operating costs, and reduce data-entry/manual process errors and new associate training costs

Financial Services website redesign utilizing UX methodologies to identify customer pain points, areas for improvement, and to craft a user-centered strategy supporting business goals and objectives.

The Interactive Learning Area is a proof of concept for the Founders Hall Virtual Center located within the Bank of America Corporate Center. It consists of six touchscreen devices, housing refactored Better Money Habits® and Merrill Edge® content to create engaging and actionable experiences for current and potential customers.

Positioning Top Bank to Identify Future Marketing Opportunities & Expand Customer Accounts